Selling a product to the public is something I always imagined needed some sort of prior thought.
“Who would buy this product?”
“Where am I likely to find them?”
“What is the best way to present it to them?”
Imagine you are trying to sell a 40cm long wooden pirate ship, with full rigging.
Would you think -
“I know! I will wander into Pret a Manger and offer it to the busy people behind the counter!”
No neither would I.
But that is just what I saw someone doing.
“Yes Sir can I help you? Coffee? Sandwich?”
“Would you like to buy this boat?”
“No sir, we just sell coffee and sandwiches, we don’t buy things sir. Next?”
Knobber.
And no, I didn’t ask how much it was.
